All work
Enterprise Ecommerce · 2022 — 2026
Specialized Bicycles
Rebuilding a global cycling storefront that moves millions in inventory across 22 locales.
- Role
- Lead UX Design Engineer
- Year
- 2022 — 2026
- Category
- Enterprise Ecommerce
+18%
Conversion
1.1s
LCP
22
Locales
98
Lighthouse
About the project
Four years leading UX engineering on Specialized.com — the flagship storefront for one of the world's most iconic cycling brands. I owned the design-to-code pipeline: partnering with product designers, translating research into interaction patterns, and shipping the component system that every product, configurator, and marketing surface is built on.
What I shipped
- Led the UX engineering track across product discovery, PDP, configurator, and checkout
- Authored a 60+ component design system consumed by the storefront and internal tools
- Partnered directly with the in-house design team on interaction patterns and motion
- Shipped in 22 locales with RTL support and editorial control for content teams
Stack
Next.js App RouterTypeScript (strict)GraphQL / ApolloContentful headless CMSAlgolia federated searchPlaywright end-to-end tests