All work
Marketing Site · 2024
OnTheSalt
A Pensacola-based fishing charter and coastal gear brand.
- Role
- UI Engineering & UX Design
- Year
- 2024
- Category
- Marketing Site
96
Lighthouse
+41%
Booking CTR
100%
CMS coverage
2024
Launch
About the project
A conversion-focused marketing and booking site for OnTheSalt — a Gulf Coast fishing charter operator that also sells premium gear. Designed the brand system, built the booking flow, and shipped an editor-friendly CMS so the crew can update trips and inventory without touching code.
What I shipped
- Brand-forward hero with clear booking CTA
- Trip catalog and integrated booking flow
- Shop layer for shirts, gear, and accessories
- Editorial control for the crew — no engineer required to publish
Stack
Next.jsHeadless CMSFramer MotionStripe checkout